Privacy
Policy.

DRI Systems (“DRI,” “we,” “our,” or “us”) respects the privacy of every person who interacts with our business. We are committed to collecting only appropriate information, using it transparently, protecting it with reasonable safeguards, and respecting your choices without pressure.

This policy covers personal and professional information handled in connection with drisystems.com, DRI landing pages, contact and newsletter forms, the CORE™ Assessment, downloadable content, digital marketing campaigns, business-to-business outreach, and our associated lead-management systems. It also describes how we handle business-contact information obtained from third-party professional-data providers.

Our marketing-data practices are designed to support DRI Systems’ own business-to-business marketing, relevant lead qualification, and related communications—not to build lists for sale or to market unrelated products on behalf of third parties. Limited processing may also be necessary for security, compliance, responding to a request, and maintaining suppression records.

The information we may handle depends on how you interact with us. It may include:

• Contact and professional information: name, work email, business telephone number, job title, employer, industry, and business location.
• Company and infrastructure context: organization size, number of sites or facilities, operational footprint, infrastructure interests, and needs that you choose to share.
• Form and assessment responses: information entered into our contact forms, CORE™ Assessment, newsletter signups, inquiries, or resource requests.
• Marketing and CRM records: contact source, campaign preferences, inquiry history, qualification status, previous conversations, and interactions with emails or website content where measured.
• Technical and usage data: IP address, browser or device information, referral source, pages viewed, and cookie or analytics identifiers, when relevant technologies are in use.

We do not seek sensitive personal information, government identifiers, financial credentials, or personal health information through our marketing forms. Please avoid providing these details in free-text fields.

Information may reach DRI through several sources:

• Directly from you: when you complete a form, request a CORE™ Assessment, contact our team, subscribe, or otherwise provide information to us.
• Professional-data platforms such as ZoomInfo: business-contact and company information licensed or accessed for relevant B2B prospect identification and outreach.
• Other professional or public sources: company websites, publicly available business information, referrals, business interactions, and authorized commercial data providers, where permitted.
• Website and marketing technology: visit, referral, engagement, and campaign-performance information from tools we have enabled.

ZoomInfo maintains its own records and privacy-request processes. An opt-out requested directly from DRI stops DRI's relevant marketing activity; it does not, by itself, delete information independently held by ZoomInfo or other third-party sources.

We use appropriate information for DRI's own marketing and related operations, including:

• Responding to inquiries and delivering requested information or an assessment.
• Determining whether DRI’s infrastructure delivery capabilities may be relevant to an organization.
• Segmenting and qualifying leads using business and infrastructure criteria, including CORE™ Assessment responses.
• Sending targeted, relevant information about DRI capabilities, field stories, services, and educational resources, subject to applicable marketing rules and your preferences.
• Managing limited follow-up campaigns, tracking communication preferences, and avoiding duplicated or unwanted outreach.
• Measuring campaign effectiveness, improving forms and our website, maintaining systems, and meeting lawful recordkeeping and security responsibilities.

DRI does not use this marketing information for unrelated consumer profiling, credit or employment eligibility decisions, or the independent marketing campaigns of other businesses.

DRI may use GoHighLevel / HighLevel (GHL) to organize contacts, receive form submissions, maintain CRM records, classify leads, run marketing automations, send permitted communications, and record unsubscribe or do-not-contact preferences.

Information may also move between GHL and other authorized technology used by DRI—for example, website forms, email-delivery platforms, data-enrichment services, reporting dashboards, workflow integrations, and analytics services—only as needed for DRI's disclosed marketing and related administrative purposes. Depending on the integration, authorized personnel and service providers may access, synchronize, store, or process relevant contact fields.

Access should be restricted to authorized personnel and service providers with a legitimate operational need. Integrations are not permission to use a person's data for a new, unrelated purpose. We do not authorize vendors to take DRI contact lists for their independent marketing. The exact providers and integrations in use may change, and additional notice or choices will be offered where legally required.

Depending on your request, the information available, and applicable law, DRI may send business-relevant communications about infrastructure execution, multi-site deployment, wireless connectivity, structured cabling, surveillance, access control, or CORE™ Assessment results.

For some qualified CORE™ Assessment or campaign contacts, our planned process may include a limited follow-up sequence, such as messages around days 3, 7, and 10. The specific schedule may vary. A lack of response is not treated as permission to pursue someone indefinitely: we aim to conclude the relevant follow-up workflow rather than insist on continued contact.

Receiving a single business inquiry or appearing in a B2B directory does not create an obligation to receive ongoing marketing. We respect a clear “no,” and we do not re-enter a contact into another DRI marketing sequence simply because information is imported again.

Use the unsubscribe link in any DRI marketing email or email info@DRIsystems.com to request that marketing stop. We aim to apply requests promptly and, for commercial email covered by the U.S. CAN-SPAM Act, no later than 10 business days.

• We stop applicable marketing sequences and apply a suppression or do-not-contact status across DRI-controlled systems and connected marketing workflows, as technically and legally appropriate.
• Suppression preferences continue to apply if a business-contact record is subsequently refreshed, enriched, or re-imported from ZoomInfo or another source.
• We may retain minimal information needed to prevent accidental re-contact, document preferences, or comply with law.
• Opting out of marketing does not prevent a necessary non-promotional reply to a request that you initiate, where permitted.

If you seek removal from ZoomInfo's own independent database, you must also submit a request through ZoomInfo's privacy center ↗.

We may disclose relevant information only where needed for the purposes explained here, including to authorized:

• CRM and marketing-automation providers, including HighLevel when used by DRI.
• Email-delivery, hosting, technical support, cybersecurity, workflow-integration, analytics, and marketing-measurement providers.
• Professional advisers or competent authorities when required or permitted by law, or to protect rights, users, or systems.
• Successor entities in a legitimate merger, acquisition, or business reorganization, subject to applicable obligations.

Our stated policy is not to sell, rent, or trade DRI-managed business-contact lists to unrelated companies for those companies' independent marketing. However, privacy laws in some states may define “sale” or “sharing” more broadly than exchanging information for money; certain advertising or tracking arrangements can fall within those definitions. Where any such regulated activity applies, we will provide the disclosures and choices required by law.

Third-party providers may have their own obligations and privacy notices. DRI is responsible for its own processing decisions; independent third-party datasets remain governed by the practices of their respective operators.

Our website and marketing pages may use cookies, pixels, tag managers, and similar technologies to keep the site functional, understand usage, identify referral sources, measure campaigns, and improve performance. Depending on the tools enabled, this can involve sharing device or browsing signals with analytics and advertising technology providers.

You can manage browser cookies through your browser settings. Where required by applicable law, we will provide relevant notices, consent mechanisms, or opt-out controls for nonessential tracking. Any controls described here should be implemented in the actual website configuration; this Privacy Policy itself does not activate or disable tracking technologies.

We keep identifiable information for no longer than reasonably needed for its stated purpose, lawful records, active business relationships, or the fulfillment of a privacy request. Inactive or unnecessary records should be reviewed and deleted or deidentified, subject to applicable legal requirements and our operational retention settings.

We seek to protect information through reasonable administrative, technical, and organizational measures, including appropriate access limitations, vendor oversight, and secure handling and disposal. No internet transmission, online platform, or storage method is entirely risk-free, so we cannot promise absolute security.

If a qualifying security incident occurs, we will investigate and provide required notices within the timeframes and conditions established by applicable law. Minimal suppression records may be retained even after removal from active marketing lists so that the same contact is not inadvertently reactivated.

Depending on your state or country of residence and the laws applicable to DRI, you may have rights to know, access, correct, delete, obtain a copy of, or object to certain uses of personal information, including marketing or specific forms of data sale or sharing.

We welcome reasonable access, correction, and deletion requests even where a particular statutory right does not apply. Some information may need to be retained for legal, security, or suppression purposes. We may need to verify a request without asking for more personal information than reasonably necessary.

Email info@DRIsystems.com with the subject “Privacy Request” and describe what you would like us to do. We will evaluate and respond in accordance with applicable law. Where a law grants an appeal or additional choice, we will provide it as required.

There is no single nationwide U.S. legal process formally called “habeas data” that gives all individuals the same privacy rights; in the United States, access, deletion, correction, and opt-out rights depend on the applicable federal and state rules.

We design our handling of marketing and personal information with the applicable U.S. legal framework in mind. Relevant laws may include:

Other state laws, including the California Consumer Privacy Act, as amended, or international data-protection rules may also apply depending on the individuals involved, DRI's activities, and the relevant legal thresholds. Mentioning a law here does not mean that every provision applies to every interaction.

DRI operates from the United States, and information may be processed by service providers in the United States or other locations in which authorized vendors operate. Where cross-border transfers or additional protections are legally required, we will address those requirements according to the circumstances.

Our website, CORE™ Assessment, and marketing communications are intended for business professionals, not children. We do not knowingly solicit personal information from individuals under 18 for marketing purposes. If you believe a minor has provided information through our marketing systems, please contact us so we can review and address it.

We may update this policy when our business practices, technology providers, campaigns, or legal obligations change. We will publish an updated date on this page and provide any additional notice required by law. We encourage you to revisit it whenever you wish.

Website: www.drisystems.com. This notice describes DRI's proposed privacy commitments and should reflect actual operational practices at the time it is published.